Brand Guidelines

Actora Brand Kit

Official brand assets, guidelines, and resources for partners, press, and the community. Use responsibly to maintain brand consistency.

Logo Assets

Our Logo

Multiple variations for different use cases

ACTORA

Primary Logo

Main logo for dark backgrounds and primary use

ACTORA

Light Version

For light backgrounds and inverted applications

ACTORA

Icon Mark

Standalone icon for avatars and small spaces

Do's

Use the logo with adequate clear space (minimum padding equal to logo height)

Maintain original aspect ratio at all times

Use approved color variations only

Ensure sufficient contrast with background

Place on clean, uncluttered backgrounds

Don'ts

Never stretch, squash, or rotate the logo

Do not apply effects like shadows, glows, or gradients to the logo

Never change the logo colors outside approved variations

Do not place on busy or low-contrast backgrounds

Never recreate or modify the logo design

Colors

Color Palette

Our carefully crafted color system for consistent visual identity

Primary Purple

Primary actions, CTAs, highlights

RGB: 139, 92, 246

Indigo

Gradients, secondary actions

RGB: 99, 102, 241

Slate 950

Primary background

RGB: 15, 23, 42

Slate 900

Cards, containers

RGB: 30, 41, 59

Slate 700

Borders, dividers

RGB: 51, 65, 85

White

Headings, primary text

RGB: 255, 255, 255

Slate 200

Body text

RGB: 226, 232, 240

Slate 400

Secondary text, muted content

RGB: 148, 163, 184

Green

Success states, positive actions

RGB: 16, 185, 129

Red

Errors, destructive actions

RGB: 239, 68, 68

Typography

Type System

Inter is our primary typeface for all digital applications

Display Heading

<h1>

Hero sections, page titles - 48-64px, Bold

Section Heading

<h2>

Main sections - 36px, Bold

Subsection Heading

<h3>

Card titles, subsections - 24px, Bold

Body text for paragraphs and general content. Clear, readable, and accessible with proper line height and contrast.

<p>

Body copy - 16px, Regular, 1.6 line height

Small text for captions, labels, and secondary information

<small>

Captions, metadata - 14px, Regular

Principles

Design Principles

Web3 Native

Our design embraces the decentralized ethos with transparency, trust, and community at its core.

Clean & Modern

Minimalist interfaces with purposeful use of space, allowing content and functionality to shine.

Engaging Experience

Thoughtful animations and interactions that delight users while maintaining performance.

Need Custom Assets?

For press inquiries, partnership materials, or custom requests, reach out to our team.

Contact Brand Team